SEO, Ask the Right Questions, Get The Right Answers and Pursue the Right Strategy

Six months into building my online business I hit a brick wall and after asking some serious questions as to why, I realized that my SEO strategy was built on sand. I consulted with some SEO experts and I got laughed at for some of the classic mistakes that I made. Trust me when I tell you that the last thing you want to do is re-create your whole strategy because it is a lot of damn work. In the beginning ask the right questions, get the right answers and pursue the right strategy

Who Is Your Audience?

I replied, “Well, they are people who are looking for “XYZ widgets.” The experts said, “Yes but why are they looking for XYZ widgets? What are they looking to solve by obtaining XYZ widgets? What are their goals and objectives? Their wants and needs? Why do they need your product?”

Realizing that having the wrong answers, or no answers at all, you will then understand why you are unable to reach the destination of success. The niche keywords you are looking for are found in these answers and ultimately you will also find better quality traffic. Take the time to really drill down on the questions and you will find the prospective traffic and customers who are looking for your product.

When you get back to the grass roots of your online strategy you will realize that many of the reasons or answers to the questions that you ask are inside of you. You are in truth looking to sell products and solutions to people who have many of the same desires that you have. But, it is deeper than the material things, you must connect with them on an emotional level not an intellectual level.

Go For the Heart and Leave the Brain Behind

The reasons people achieve great things is because of what they find in their heart, not their head. When you drill down your questions be sure to look deep in your heart and connect the dots as to why the products you are marketing have met some of the needs that you had and look deeper into these answers. I use lots of cool technologies that I could tell you about until I am blue in the face, but when I tell you why I use them and what they do for me, then the game changes.

When I realized I had a hard time answering some of these questions I knew it was time to take a step backwards so I could eventually move forward with a search engine optimization strategy that actually made some sense and would help me to achieve my goals. If you don’t understand the goals and objectives for your website you cannot possibly optimize it so the search engine bots will recognize you.

What is the Plan for Your Website Layout?

I replied, “I plan to provide a layout that helps to sell XYZ widgets.” The experts said, “How is the layout going to lead your visitor to the sale? How are you going to lead your visitor around the website and then to the sale? What kind of useful information do you have to offer? How is the information useful to the product you are selling?”

Again I realized I had no idea that the layout of the website had as much to do with search engine optimization as it did for converting visitors into paying customers. I learned that the layout of your website must lead your visitor’s around the site so they do not have to think about what to do next and that the search engine bots want to be treated the same way.

The bottom-line is this; listen to the golden wisdom in this article and try to prevent making the same mistakes. Get the order of building your online business in the right order and you will save yourself a lot of work down the road. Take it from someone who knows. Build your business on a solid foundation, be very methodical and stick to your knitting. When you find that niche, you could own it for many years to come.

Tom McMurrain, the creator of The Lead King offers coaching through his FREE video program called The Unfair Advantage. If you want to have The Unfair Advantage Click HERE